A comprehensive money advice channel, designed and expertly curated to provide its readers with all the guidance they need to live a more informed life.

Initiated at the start of 2023 with a vision of bringing The Telegraph’s lifestyle content into evergreen environment, Telegraph Money was the first channel to go about this transformation. Creating content with more longevity and becoming a reliable and trustworthy source for users, we started out with the redesign of the money index page. While there were journalistic changes that affected the content, there were many UX and UI changes that were needed in order to present this content to readers. Unlike news articles, this content was intended to be relevant long past its publication date, grouping content together to make topic guides and ensuring that this treatment could be replicated across other lifestyle channels. This was an important shift for the business with many executive stakeholders involved.

Company The Daily Telegraph
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Telegraph Money
Role Lead Product Designer
Requirements User Research, End-To-End Design, Project Management
Collaborators Lucy Pendlebury, Alex Wiberg, Anthony Mason
Year 2023

We started out with the index page, looking at how we could group articles differently and signpost the difference between guide and editorial content. It was important to showcase the depth of content available on a topic page, while simultaneously demonstrating the breadth of content available within other topcis. We ran through multiple iterations and together with the technical department and information architects settled on a manageable way editors could group and showcase breaking news as well as evergreen content in components - more on these below.

There was also a strong focus on navigation, removing the Telegraph’s standard secondary navigation and introducing Telegraph Money as a hub full of interesting, topical and helpful information about how to improve users’ finances.

We went through multiple rounds of testing, experimenting with a variety of mobile navigations as this is where the bulk of the Telegraph audience accesses content. We tried various iterations, including a large dropdown, partially hidden list and a full list at the top of each page. We also tested the UI of the cards, font sizes and image overlays, leading to many changes in the UI.

Initial tests:

The mobile navigation also included a prominent search input, with a focus on being able to search for any question you might have relating to money, property, investing etc. this was an important feature and it’s visibility and usability was a key metric for the executie team. The most successful was a 2 column mobile navigation with all the subtopics visible.

We successfully introduced a new flexible content block that was made up of three layout variations with multiple article types allowed in various slots within each layout, called Collections. This allowed for a large variety of content combinations to be created. We prioritised large image slots while the creative direction of the imagery used was being improved, the variation in style between guide content and editorial content, opinion and regular articles. At the same time we introduced various horizontal scrolling lists which were used in between collections to allow for more breadth of content without (in some cases) taking up to much height.

Many updates and new features were required for articles pages within these verticals, including onward journey components to encourage click throughs and engagement, a new guide navigation for present on guide content only, interactive elements such as as calculators and many bespoke editorial projects for users to engage with topical articles.

The project went live in September 2023, with the same approach being carried across to Telegraph health, travel and food throughout 2024. The components have also been implemented across high traffic index pages such as sport and the homepage.

Please get in touch for more information on this project.